Planned Parenthood Celebrates their Future in Digital Healthcare

Planning a true integrated marketing campaign – Tips for Pros
June 12, 2017

Planned Parenthood Celebrates their Future in Digital Healthcare

Together with WonderINgroup, PPFA successfully reached over 1M downloads of Spot On, a new Period Tracker and Birth Control App

Pride Month came and went, but issues revolving around the LGBT community remain ever present. Headlines have been covered with the news of President Trump’s plan to ban transgender people from the military, and the Justice Department is arguing that Title VII does not apply to sexual orientation discrimination. Essentially, every aspect of people’s lives are being determined for them simply because of who they are and who they choose to love.

In a time such as this, Planned Parenthood Federation of America (PPFA) and Wonder Integrated Group (WonderINgroup) are choosing to celebrate the inclusion of those of all genders, sexual orientations and reproductive goals, rather than ostracize them. Through their new free Period Tracker and Birth Control app for iOS and Android, Spot On, PPFA has successfully outdone other apps of its kind by offering users the first ever gender neutral, non judgemental and completely supportive experience. For being one of many, Spot On has still found a way to revolutionize the industry; other apps have the tendency to pigeonhole their users, however Spot On’s million-plus users can say goodbye to the pink flowers and butterflies, and get real with their bodies and overall sexual health.

Spot On has been featured everywhere from Teen Vogue, Refinery 29 and most recently Fast Code. They have also earned celebrity endorsements by the likes of Lena Dunham and Rachel Bloom. Integrated marketing agency WonderINgroup is the Agency Of Record for the newly formed digital products lab at PPFA, developing and driving the digital marketing strategy that propelled the product into the mainstream space. Made for those that need it the most, Spot On reaches across social and economic boundaries to help people everywhere better manage their reproductive health. PPFA represenative confirms, “At its core, this is an app for all people with periods and our mission is to provide easily accessible healthcare to everyone, regardless of the individual's income, marital status, race, ethnicity, sexual orientation, age, national origin, or residence.”

Spot On has opened a whole new avenue for users to conveniently track and manage their periods and birth control, all from a quick tap of their phones. Charlotte White, Co-Founder of WonderINgroup says, “Working with PPFA to raise awareness for Spot On has been such an amazing experience and I am overjoyed to know that we have helped eliminate some of the hassles associated with menstruation for over one million people.”

You can find the app here.

 

ABOUT WONDERINGROUP

WonderINgroup is a boutique integrated marketing activation agency based in Long Island NY. We create and manage digital, traditional, grassroots and event-based marketing activities for our clients. "WonderINgroup are a pleasure to work with, and extremely effective and efficient at the work that they do. As a client, we continually face changing circumstances, and the work that we need from external vendors reflects that. It is challenging to find a partner who is willing to come along for the ride in every capacity, catering to tough deadlines and ambitious goals. Every step of the way, WonderInGroup has kept our work on course -- keeping projects under budget, ensuring we're reaching our intended audiences, and maximizing opportunities on all channels (paid, owned, and earned). They are smart, dedicated, and flexible -- amazing qualities for not just a media buyer but a partner in the work we do to reach people who need Planned Parenthood." - Marketing Strategist, Digital Product Lab, Planned Parenthood Federation of America.

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